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The Commercialization of Olympic Mascots

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The Commercialization of Olympic Mascots
The Commercialization of Olympic Mascots

The mascots of the Olympic Games are probably one of the best ways for the host city to market itself.The mascots of the Olympic Games are probably one of the best ways for the host city to market itself. Sure, there are official slogans, songs and logos that brand each host city as unique but the marketing strategy of recent Olympics rests primarily on the mascots. The Olympic mascots did not appear until the 1968 Winter Olympics in Grenoble, France.

In that particular Olympics, a little cartoon man on skis known as Schuss appeared on pins and other small toys. He became the very first unofficial mascot of the Olympics. Ever since, with the exception of the 1972 Winter Olympics in Sapporo Japan, other host cities came up with their own “people friendly” symbol to represent their Games.

The Commercialization of Olympic Mascots

The original purpose of an Olympic mascot was to give an extra boost to the cultural identity of the host country. Animals native to the area were usually picked to symbolize the Games but stylistic figures and symbols have also been used for representation. The first mascot to hit it “big” was Misha, a small Russian bear from the 1980 Moscow Olympic Games. The smiling bear was depicted as wearing a belt striped with the colors of the Olympic rings complete with the interlocking circles as the belt buckle.

Misha turned out to be a huge success and even had his own animated cartoon. His cute and cuddliness appealed to kids and no wonder, as he was designed by Russian children’s book illustrator, Victor Chizhikov. Misha appeared in various merchandise such as plush dolls, t-shirts and keychains. The floodgates have been open ever since to market Olympic collectibles.

The Commercialization of Olympic Mascots
The Commercialization of Olympic Mascots

Mascots represent countries essence

Despite the commercialism of the Olympic mascots, the essence of representing the host country still remains. A lot of thought goes into the design process. For instance, famed Chinese artist Han Meilin designed a set of 5 mascots chosen for the Beijing Olympics. Their names are Beibei, Jingjing, Huanhuan, Yingying, Nini. Taking the first syllable of their names, it spells “Beijing huanying ni”, or “Beijing Welcomes You”. Moreover, not only does each mascot represent a colored Olympic ring, but they also represent elements and superstitions strongly rooted in the Chinese culture.

  • Beibei is a blue Chinese sturgeon representing the element of water. She also symbolizes prosperity.
  • Jingjing is a black Chinese panda representing the element of wood. He is the personification of happiness.
  • Huanhuan is represents the element of fire. He is the Olympic Flame and he has the color red, denoting passion.
  • Yingying is a lively Tibetan antelope. He is also the epitome of good health. His element is earth and he is the color yellow.
  • Nini is a green swallow. Her element is air and she brings good fortune.
  • More cultural references can be seen in the headgear of each mascot which were inspired by ancient Chinese artifacts, dynasties and costumes.
  • Despite the fact that the Olympics have been highly commercialized, thoughtful artwork combined with good marketing still come into play.

Mascots bring the team closer to the community

It may be more accurate to consider that the mascot is something to rally around, something that brings the community in closer association with the team. It’s a way for the fans of the team to identify with the players on the field. School colors work in much the same way. If the team has selected an animal like a cougar as its mascot, then you are likely to see all manner of representation of cougars for the fans. From shirts to jackets and shoes to key chains, the image of the cougar marks those who carry or wear them as fans that support that team.

Some might consider it simply a clever marketing ploy, one facet of sports promotion. Revenue generated from the sale of mascot emblazoned trinkets and gear provides a means to defray the cost of travel and equipment for the team itself. Alumni are certainly another source of revenue, and they absolutely love their mascots. It is from the alumnus, that usually seen a more extreme form of mascot collection.

Mascot’s bring team an identity

The mascot seems to be more than just that, the commercial side pales when compared to the motivational possibilities. The mascot doesn’t just give team a name, It gives them an identity. Even when they’re not practicing on the field were actually playing a game is not unusual for the players to wear the jacket’s emblazoned with their mascot everywhere. It becomes a part of their persona, who they are.

The Ancient Olympic Games – History

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The Ancient Olympic Games - History
The Ancient Olympic Games - History

The Ancient Olympics, the main races of the Greeks, where celebrated in honor of Zeus at Olympia.

The Ancient Olympic Games – History

While the origin of the Olympic Games is not known with precision, according to tradition, the first the celebration was in 776 BC. According to mythology, Idaios Herakles was the founder, who had be present to the birth of Zeus in the cave of Idis (Idaion Andron). The hero with the same name, Hercules, son of Alcmene had also performed matches in Olympia, when he ended with success the clearance of Augeias stables.

However, main organizers of the Olympic Games in prehistoric and historical times (884 BC) were the King of Elis Ifitos, Lycurgus the legislature of Sparta and the king of Pisis Kleisthenes. From those initially established the Holy Truce  which imposed on all Greeks during the games. That order was written on a bronze disk which was hidden in Heroon and special preachers announced it all over Greece.

Thus, the Olympic Games had taken a national celebration character. In another tradition, the Olympic Games were the result of funeral matches on the banks of Alpheos river which took place in honor of king Pelops.As the years passed, participation in the Games had been extended to all Greek states, inside and outside Greece, and visitors of celebration were not only individuals but also official representatives of various states. The Olympic Games were maintained until 393 AD when the the Roman Emperor Theodosius I canceled them, while Greece had lost its independence.

The Ancient Olympic Games - History
The Ancient Olympic Games – History

Olympics later added the sports we know today

Initially the program was limited to one day and consisted of only one event – a race across the stage. Later added other olympia sports such as discus throw, javelin, long jump, boxing, wrestling, pentathlon, chariot race, etc., and the duration – including religious ceremonies – was extended to seven days. The participation in the Games originally limited only to the Greeks, coming even from

Greek colonies. Women could not take part in the Games and married could not attend even as spectators, except the priestess of the goddess Demeter.

Before opening the games all competitors and their families, pre-gymnasts and judges, took an official oath that will keep their games clean and fair and they would give a fair judgement. The games took so important position in the life of Greece, that the time measured with the four-year period between the Games and this was an Olympiad. The biggest price for each Greek then was to win the simple branch of wild olive which was given as a prize to the winner of the games. The kings were competing side-by-side with the simple people. Even the Roman Emperor Nero (37-68 AD) sought the Olympic values. The winners were national heroes.

Minimum Human ventures have lasted so long as the Ancient Olympic games did

The use of performance enhancement drugs became another big black mark on the face of Olympics. This practice gained momentum in the early 20th century while the athletes began consuming drugs in order to enhance their athletic capabilities. The only known Olympic death related to substance abuse is that of a Danish cyclist named KE Jenson who had taken Amphetamines prior to a race. The consequence was that, he fell from his bike as well as died.

Though it is unfortunate, Olympics have also seen rampant discrimination on the basis of sex. Until 2010, countries like the Brunei, the Saudi Arabia, as well as Qatar had never sent a female athlete! The International Olympic Committee suggested that such countries which do not promote women athletes should be banned. This pressurized the orthodox countries like Qatar to send in more no of the female athletes to the Olympics.

Australia, France, Great Britain, as well as Switzerland are the only countries to be represented at every Olympic Games since their inception in 1896. The idea of Olympics itself was greatly influential in order to promote International alliances as well as we should strive to preserve its glory.

Tennis and its tricks to play

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Tennis and its tricks to play
Tennis and its tricks to play

Tennis is the sport to be played with the help of racket and tennis ball.  It can be played with singles and doubles. The main aim of this game is that opponent should not return the ball like server done. If the player does not return the ball then striker will gain the point.

Tennis and its tricks to play

This is the Olympic sport and it can be played by all age group people. All the persons like wheel chair users also can play this game. It is played by millions of people and this sport is considered as one of the most popular game in the world. In this article you can get information about the technique and tricks to play tennis well.

Tennis and its tricks to play
Tennis and its tricks to play

How to play tennis?

It is the unique game and loved by all the people in the world. For beginners players should know some techniques, foot work, mental game and fitness. With proper physical and m mental strength it is made easy to play tennis. Here are the points how to play tennis is that player should select the suitable racket and should know the rules and regulations of the court. It can be played with singles and doubles. Singles can take long time more than doubles. If point is declared when the opponent is unable to return the ball, when faults while serving, ball hits in net. For being a good player there should be good control and timing sense in playing. There should be control in maintaining the ball.

Rules in playing

In each and every game there will be rules. If the competition is to be fair then players should follow the rules and regulations. The basic rules are

  • In each 6 games tennis ball can be changed
  • Ball can hit anywhere in the court, if ball goes out of the line then point will be declared to the opponent.
  • Receiver can stand anywhere in the court.
  • Let can be called in case of any emergency.
  • Player touches the net loses the point.

If you follow the rules and regulations you can play game effectively and you will be master in it.

Tricks for playing

Even though you know rules about the sport you must know tricks to win the game. It should be unique and good to stand. The following are the tricks should be followed and they are

  • Serve ball tricks – ball should be thrown high and to serve the ball so that opponent can miss the ball.
  • Do not flick the ball and it should be high as possible
  • At the time of hitting the ball head should be always placed at the center of gravity so that you can balance the ball effectively
  • Jogging will be helpful for maintain your footwork. So that you can easily balance in the tennis ball court.
  • Feet and ankles should be proper by wearing shoes. So that balance maintenance will be good and proper

These are the useful tricks to be followed for the fair competition. With the help of these tricks you will be looking identity.

Benefits of playing tennis

In each and everything you do there should be benefit in doing. Likewise playing tennis gives you strong health and mental fitness. The benefits of playing tennis are

  • It will help in bringing the body fat low and for lipids.
  • You can improve immune system
  • Can improve body co-ordination
  • There will be proper dietary conditions
  • There will be proper aerobic conditions
  • Improves concentration and memory power.

Final words:

Playing tennis gives you good timing work and builds confidence. So that playing tennis is good for health and mental work.

Sushil deserved a chance ahead of Narsingh in wrestling for Olympics

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Sushil deserved a chance ahead of Narsingh in wrestling for Olympics
Sushil deserved a chance ahead of Narsingh in wrestling for Olympics

The recent ongoing debate over who amongst Sushil Kumar or Narsingh Yadav should go forward and represent India at Rio Olympics still stands without any conclusion in anybody’s favour. The article aims at analyzing the whole debate and probably concluding with the point that Sushil Kumar deserves at least one fair chance. Narsingh Yadav did secure a bronze at the WWC(World Wrestling Championship) held in Las Vegas in 2015 in the category of 74kg division freestyle wrestling.

Whereas Sushil Kumar due to his shoulder injury could not participate in the very same championship and therefore lost the chance of representing India at the Rio Olympics because according to the rules, the one winning the quota will represent the country at Olympics.

Sushil deserved a chance ahead of Narsingh in wrestling for Olympics

Now, this is the beginning of the whole debate, Sushil Kumar was left baffled after he came to realize that he won’t be representing India this year and started asking for trials. According to him, there should be one fair one on one trial held by the WFI which should decide who represents India at the biggest platform of Olympics. With the Narsingh vs Sushil debate heating up we see two perspectives to the story. One of which obviously supports Narsingh Yadav and his win at the WWC describing him as the fair representator of the nation. While if looked at the other side of the story, Sushil Kumar’s apprehensions deem fit too.

He cannot just sit back because he had an injury and could not participate in WWC, he has always shown his best and has always brought laurels for his country and surely deserves a shot at representing India at the Rio Olympics. Narsingh Yadav indeed is a very senior wrestler and is undoubtedly good at what he does and has done a great job by securing the Olympic berth but what needs to be realized is the fact that the berth belongs to the country and not just to an individual and there are enough evidences showing that Sushil Kumar might just be the better choice, and he would have surely performed his best had he not suffered from the injury but just because he could not, does not mean he should not be given another chance to prove his worth.

Sushil deserved a chance ahead of Narsingh in wrestling for Olympics
Sushil deserved a chance ahead of Narsingh in wrestling for Olympics

Sushil Kumar a Commendable player

Let’s face it, it is Sushil Kumar we are talking about, who has secured commendable positions at both the Beijing Olympics(2008) and the London Olympics(2012) apart from the other prestigious titles that he has to his name. No doubt it will be a tough call for the WFI while deciding if Sushil Kumar should be given a chance or not because he surely deserves one considering his capabilities to achieve great heights and his caliber and passion towards wrestling that has never let India down, be it at any platform.

Moreover, Sushil Kumar’s pleas for a fair trial seems plausible on a lot of levels keeping in mind his previous success at the Olympics and the fact that it is his dedication and love for wrestling and for India that he wants to do his best to represent India at that platform. It looks very much plausible to hold a trial between the two very best wrestlers that India has and then send the best of the best forward into the competition. Holding a trial does not seem like injustice to Narsingh Yadav either contrary to what many people would like to believe because if Narsingh Yadav is capable enough all he has to do is defeat Sushil Kumar in the trial and go forward in the competition.

It is only fair because if Sushil Kumar is not good enough he will anyway lose and most probably gladly accept his defeat and India will have its best wrestler representing it at Olympics’16. That sounds like a fair play for the wrestlers and also brings forward the most capable and probably the best amongst the two to represent India at the world stage at Rio Olympics 2016. One can only take sides and hope that the most deserving man wins.

Steroid using athletes should be strictly banned from the sports association

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Steroid using athletes should be strictly banned from the sports association
Steroid using athletes should be strictly banned from the sports association

Athletics is one of the most famous sports at a worldwide level. An athlete is known to have qualities like determination, discipline, time management, emotional maturity, social connectedness and peer acceptance etc. But nowadays due to abuse of steroids by elite or amateur athletes, above all qualities of an athlete goes in vain. ‘The desire to excel or to be on top at any cost’ mentality of athletes is pervading due to which they are coerced to use a steroid.

Steroid using athletes should be strictly banned from the sports association

Although people have different perspectives about the usage of steroids, many of them justify the usage of steroids as it increases muscle mass and strength to work out more frequently and harder without overstraining. They just think that use of steroids by athletes is just like the usage of ropes, crampons by mountaineers for climbing.

But that doesn’t justify the social injustice to the normal law abiding athlete. The reasons why steroid using athletes should be banned from the sports association are innumerous, here are a few. Any athlete is risking his/her health on a long run by using steroid just for a short term success in any competition. This ban not only ensures the game is fair, but it also looks out for the safety and health of athletes as using steroids can cause several health diseases including liver damage and road rage. The potential benefits of using a steroid aren’t worth the health risk.

Steroid using athletes should be strictly banned from the sports association
Steroid using athletes should be strictly banned from the sports association

Negative impacts on drug using athletes

Just because an athlete don’t want to give a worst performance him/her using steroids by risking their health can’t be justified as a use of performance-enhancing drugs by elite athlete have a negative impact on society. Elite athletes are role models for a large number of young athletes. A young athlete always considers elite athlete’s any achievement as their inspiration. So when their role models itself are tested positive in a drug test, they take it as permission for them to use steroids by their role models. So in order to decrease the harm steroid using athletes expose themselves and society to an environment of doped sports, hence they should be banned from sports association as it prevents a sufficient amount of people from being harmed.

Skill, strategy, hard work and effort should play a central role in an athlete’s success but nowadays instead of these qualities steroids became the significant factor for success. The abuse of steroids replaces the role of skill with steroid induced brute strength and endurance.In this case, the potency of steroids becomes a critical parameter of winning.

If steroid use is not banned other players will join them

If steroid using athlete are not banned, maybe there will not be any situation of competitive inferiority then when every athlete starts using a steroid to enhance their performance. They won’t stop at using 10 grams or whatever it is, they will go further and use 30 grams or 40 grams. It goes on increasing from person to person. Then there will be a condition when the amount of steroid used by them will reach its peak and will cause severe damage to their health. The use of steroid is not accidental, it is planned and the sole reason behind its use is to get an unfair advantage in a competition. When a fully trained elite athlete uses steroids, their performance increases to a greater extent which creates more gap between them and the law abiding normal athletes whose performance in a competition is the reflection of their god given talents, hard work, dedication and their efforts for winning. So the use of steroid in athletics is cheating and impugning the integrity of the competition and the sportsman’s accomplishment. So in order to protect the right of an athlete to participate in a fair competition and to promote equality and fairness for all athletes, banning of steroids using athletes from the sports association is fully justified.

Provision made by WADA

There is a provision list of drugs given by WADA( World Anti-Doping Agency) which is followed by IOC, FIFA, etc. banning the use of certain performance enhancing drugs. When an athlete gets only a short suspension when he/she is tested positive in a drug test, they don’t really regret using it. So the lack of strict action against the use of steroids in athletics encourages its use as an athlete considers that use of the same is worth the risk as long as they are not banned from the sports association, it would not be too bad if they are caught. Use of steroids in athletics is unethical and immoral, so to make a world of athletics better, healthier place, steroid using athlete should be strictly banned from the sports association.

Sports: Many superstars have insured their body parts critical to their success

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Sports: Many superstars have insured their body parts critical to their success
Sports: Many superstars have insured their body parts critical to their success

The scheme of an athlete ensuring his or her body is not new. We’ve all heard stories of young, extremely gifted athletes catching out policies to ensure valuable knees, ankles, and pitching arms. It’s like real estate. It’s all about location and occupation. In 2006, David Beckham took out a $78 million policy for his legs. Three years back, fellow soccer celebrity Christiano Ronaldo was fouled so often that Real Madrid ensured his lower body for $153 million.

Sports: Many superstars have insured their body parts critical to their success

It is a form of insurance which can offer financial mask and protect an individual’s resources if they rely on a specific part of their body to earn a living. The purpose of body parts insurance is in paying out a financial settlement for any unforeseen damage or disfigurement caused to the insured body part. The vital point to note here is that the allowance policy will only pay out if the damage to that body part results in a loss of work and thus income.

This tie-in is really no different than an accustomed employer/employee relationship in which a group policy is taken out by the owners.Depending on the insurance policy given, and how dependent the persons are on certain body parts to earn their living, their body parts might be insured for different amounts.As salaries in professional sports have shot up over the past few decades, so has the price tag associated with the risks ingrained in such demanding physical activity. Professionals in sports like golf and tennis often buy their individual insurance, though those with repeated conditions have trouble getting coverage.It’s common practice for clubs to ensure their players, protecting their investments, but sports teams that offer guaranteed bonds face enormous losses if stars are injured, even only impermanently. As a result, the economics of the bag are now shaped by insurance markets just as they are by TV contracts or ticket sales.

Sports: Many superstars have insured their body parts critical to their success
Sports: Many superstars have insured their body parts critical to their success

Management figure how are they worth

The insurance companies will go through the possibilities with them, and try to figure out how much each of their body parts is worth. While there is no way to truly put a dollar value on some of their different body parts, especially when they consider what they are worth to them as they make a living, the fact of the matter is that someone elsewhere can always put a dollar price on them. To put all this in perspective, we made various research and policies to come to a conclusion. This is what we learnt. To come up with the figures, the underwriters considered the athletes’ age, sport, their estimate of yearly income (including available endorsement figures) and injury history.

It makes perfect sense

In short, the clubs have to save their investment and they play a major role in determining the value of the body part. There is also a publicity stunt involved in it.  In other words, yes, athletes probably really do insure their body parts, but maybe for not much more than a few dollars a month, the periodical payments are tokens in comparison for the press such an announcement brings both to the entertainer and the insurance cut.

In the end, on the fitness care perspective, the athlete insurance factor is not much contrasting from the coverage you or I receive from our management. Like us, professional athletes are also interested in safeguarding their belongings, which frequently include their income producing body parts, and for that legacy they often turn exclusive policies with private insurers that supply to their specific needs. The difference is that they are just worth more than the others.